As consumers demand more eco-friendly products and services, many companies are scrambling to prove their green credentials. Transportation and logistics companies are no different, seeking to provide more environmental-friendly means of transportation for goods and trying to source green suppliers. However it is vital that companies tread carefully and do not embellish the truth when it comes to communicating their commitment to green initiatives and their successes in this space.

The practice of making misleading environmental claims (so-called “greenwashing”) carries increasing risk in Europe, as the European Commission (EU Commission) as well as national consumer protection and/or competition authorities (including the UK Competition and Markets Authority) are more committed than ever to fight it.

Read our alert to find for practical tips and considerations for the transportation and logistics industry.